About the Ultimate Gig Project

The Ultimate Gig project launched in 2019 with the mission to provide insight into the relevance and growth of gig economy opportunities. It is owned by Ideas & Design Group, LLC, based in Texas.


The Ultimate Gig research team includes both industry and academic experts, including graduate students, who are passionate about understanding the trends that are changing the way we embrace work. The team is expected to exceed 100 contributors in support of the Ultimate Gig project.


The researchers will apply exploratory, primary and secondary research methodology. The objective and outcomes of the research bring clarity to what is becoming a very appealing way to utilize limited working hours to enhance work/life balance. Gigs in all forms are explored, providing the authors with qualitative and quantitative data, surveys, white papers and case studies.

Meet the Project Lead

Project Lead  |  Ultimate Gig


John T. Fleming

Fleming has been involved in the direct selling channel of distribution, directly and indirectly, for more than 40 years. He is a former executive of Avon Products Inc., former Publisher and Editor-in-Chief of Direct Selling News and current principal of Ideas & Design Group LLC. His ongoing work is focused on research, writing, selective consulting and speaking. His "voice" today is focused on supporting the gig economy conversation and those who have sought the flexibility, freedom and rewards associated with working in accordance to available hours, rather than the specific requirements of a specific job.

His recognition includes Direct Selling Association Hall of Fame, Direct Selling Education Foundation Circle of Honor and Direct Selling News Lifetime Achiever. 

Meet the Contributing Advisor

Contributing Advisor  |  Ultimate Gig

Greg W. Marshall, Ph.D.

Dr. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College and co-author of Marketing: Real People, Real Choices, now in its 9th edition. Dr. Marshall is a past member of the board of directors of the American Marketing Association, past president of the American Marketing Association Academic Division, a distinguished fellow and past president of the Academy of Marketing Sciences and a distinguished fellow and past president of the Society for Marketing Advances.


Dr. Marshall remains very active and supportive of the Direct Selling Education Foundation and is a recipient of the foundation’s highest honor: the Circle of Honor. 

Meet the Collaborators

Kate Gardner 


Gardner & Co.

Gardner has 42 years of experience as an executive and strategic partner to the direct selling channel. She has co-founded two executive networking and support organizations for her direct selling colleagues: theJuice DFW & Salt Lake City and the Women’s Power Circle. Following many years in executive roles and direct selling company ownership, she now serves and supports the direct selling community with executive search and placement.

Alan Luce



Strategic Choice Partners

Luce is the Co-Founder and Senior Managing Principal of Strategic Choice Partners, LLC, a consulting firm exclusively dedicated to servicing direct selling clients, both domestic and international. SCP has served over 100 direct selling companies. He holds a Cum Laude degree in history from Westminster College, a Juris Doctorate Degree from Vanderbilt School of Law and an EMBA degree from the Crummer Graduate School of Business, Rollins College. His contributions to the direct selling business model are renown throughout the world. He is a member of the Direct Selling Association Hall of Fame and a recipient of the Direct Selling Education Foundation’s Circle of Honor.

Lawley Head is the designated Ultimate Gig Project Manager. She is an experienced executive and award-winning content producer who loves to build content strategies and teams that take life-changing messages out to the world. After a 20+ year career in journalism, she founded Lawley Head Media to help organizations and entrepreneurs create and launch new products, streamline content development and implement effective marketing practices. She is a former Senior Vice President of SUCCESS magazine, Publisher and Editor in Chief of Direct Selling News, and Editor of the Dallas Business Journal and Pittsburgh Business Times.

Lauren Lawley Head


Lawley Head Media, LLC

Ultimate Gig Core Team

The authors and collaborators all lead independent businesses. They are also available collaboratively for business assistance, advisory and consulting services in the field of sales and marketing. 

Copyright 2020 Ideas & Design Group, LLC. All rights reserved.


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