About the Ultimate Gig Project

The Ultimate Gig project launched in 2019 with the mission to provide insight into the relevance and growth of gig economy opportunities. It is owned by Ideas & Design Group, LLC, based in Texas.


The Ultimate Gig research team includes both industry and academic experts, including graduate students, who are passionate about understanding the trends that are changing the way we embrace work. The team is expected to exceed 100 contributors in support of the Ultimate Gig project.


The researchers will apply exploratory, primary and secondary research methodology. The objective and outcomes of the research bring clarity to what is becoming a very appealing way to utilize limited working hours to enhance work/life balance. Gigs in all forms are explored, providing the authors with qualitative and quantitative data, surveys, white papers and case studies.

Meet the Ultimate Gig Team

Author & Project Lead  |  Ultimate Gig


John T. Fleming

Fleming has been involved in the direct selling channel of distribution, directly and indirectly, for more than 40 years. He is a former executive of Avon Products Inc., former Publisher and Editor-in-Chief of Direct Selling News and current principal of Ideas & Design Group LLC. His ongoing work is focused on research, writing, selective consulting and speaking. His "voice" today is focused on supporting the gig economy conversation and those who have sought the flexibility, freedom and rewards associated with working in accordance to available hours, rather than the specific requirements of a specific job.

His recognition includes Direct Selling Association Hall of Fame, Direct Selling Education Foundation Circle of Honor and Direct Selling News Lifetime Achiever. 

Editor & Project Manager  |  Ultimate Gig

Lauren Lawley Head

Lawley Head is an experienced executive and award-winning content producer who loves to build content strategies and teams that take life-changing messages out to the world. After a 20+ year career in journalism, she founded Lawley Head Media to help organizations and entrepreneurs create and launch new products, streamline content development and implement effective marketing practices. She is a former Senior Vice President of SUCCESS magazine, Publisher and Editor in Chief of Direct Selling News, and Editor of the Dallas Business Journal and Pittsburgh Business Times.

Business & Community Relations  |  Ultimate Gig

Kate Gardner

Gardner is Principal of Gardner & Co. and has 42 years of experience as an executive and strategic partner to the direct selling channel. She has co-founded two executive networking and support organizations for her direct selling colleagues: theJuice DFW & Salt Lake City and the Women’s Power Circle. Following many years in executive roles and direct selling company ownership, she now serves and supports the direct selling community with executive search and placement.

Contributing Advisors

Dr. Robert A. Peterson 

John T. Stuart III Chair in Business Administration, University of Texas at Austin

Dr. Peterson is a professor at The

University of Texas at Austin, where he holds the John T. Stuart III Chair in Business Administration.


A gig worker himself and a former vice president of the university, he was recently honored by the government of Portugal when it named the first supercomputer in Portugal after him. (It's called "BOB.")

He has authored nearly 150 books and articles, and his articles have appeared in more than three dozen journals. He has served as president of the Southwestern Marketing Association, vice president of the American Marketing Association and president of the Academy of Marketing Science.

Kerry Tassopoulos



The Tassopoulos Law Firm PLLC

Tassopoulos is the founder of The Tassopoulos Law Firm PLLC. His firm provides strategic legal, regulatory and compliance advice to clients who create, manufacture and market products regulated by various state, federal and international regulatory bodies, including the U.S. FDA and FTC.    


For more than 30 years, he has served in key legal, business and government affairs roles at Mary Kay Inc., Excel Communications and Jani-King International. This experience, along with his involvement with the U.S. Direct Selling Association and Direct Selling Education Foundation, provides him with a strong understanding of the challenges facing the gig economy.

Dr. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College and co-author of Marketing: Real People, Real Choices, now in its 9th edition. Dr. Marshall is a past member of the board of directors of the American Marketing Association, past president of the American Marketing Association Academic Division, a distinguished fellow and past president of the Academy of Marketing Sciences and a distinguished fellow and past president of the Society for Marketing Advances.


Dr. Marshall remains very active and supportive of the Direct Selling Education Foundation and is a recipient of the foundation’s highest honor: the Circle of Honor. 

Greg W. Marshall, Ph.D.

Charles Harwood Professor of Marketing and Strategy, Crummer Graduate School of Business, Rollins College

Ultimate Gig Core Team

The authors and collaborators all lead independent businesses. They are also available collaboratively for business assistance, advisory and consulting services in the field of sales and marketing. 

Copyright 2020 Ideas & Design Group, LLC. All rights reserved.


Terms and Conditions / Privacy Policy

  • LinkedIn
  • Facebook
  • YouTube